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In this episode of Beyond the Deal, hosts Lacey Labs and Laura Martin sit down with Joelle (Jolie) Hodge, President of Classical Academic Press, to explore the growing movement of classical education and why more families, schools, and educators are embracing it. Joelle shares her unique journey — from growing up in Saudi Arabia and experiencing an early form of classical education, to co-founding Classical Academic Press and helping shape curriculum used across the country. She explains what classical education really is (and what it’s not), why it’s often perceived as more rigorous, and how it focuses on forming wise, virtuous, well-rounded human beings — not just test takers. The conversation also dives into: • How COVID reshaped education and accelerated homeschooling • Why parents are rethinking traditional schooling models • The difference between classical education and modern approaches • How Classical Academic Press supports schools, teachers, and homeschool families nationwide • What the future holds for classical education in the U.S. Whether you’re a parent, educator, school leader, or simply curious about alternative education models, this episode offers a thoughtful, grounded look at why classical education is gaining momentum. 🔔 Subscribe for more conversations at the intersection of business, leadership, education, and real-world impact. 00:00 – Welcome to Beyond the Deal Intro to the episode and guest Joelle (Jolie) Hodge, President of Classical Academic Press 00:55 – Joelle's Early Life & Education Abroad Growing up in Saudi Arabia and experiencing a classical-style education before it had a name 03:55 – Discovering Classical Education in the U.S. Connecting her childhood education to the modern classical education movement 04:16 – Founding Classical Academic Press How a conversation turned into a publishing company that would shape classical education nationwide 05:48 – Life in Saudi Arabia & Underground Church Experience Personal reflections on faith, culture, and living overseas 08:23 – Growth of Classical Academic Press From humble beginnings to a nationally recognized organization 10:04 – Wearing Many Hats: Roles Over the Years From founder and author to President of the company 12:15 – Company Growth, Space, and Team Expansion How scaling the organization changed operations, staffing, and facilities 13:34 – How COVID Changed Education The pandemic’s role in accelerating homeschooling, school choice, and classical education 16:12 – What Is Classical Education? A clear, accessible explanation of classical education and what makes it different 18:35 – Education as Formation, Not Just Information Why classical education focuses on wisdom, virtue, and shaping the whole person 21:20 – Memorization, Rigor & Character Formation Why methods like memorization matter beyond academics 24:22 – Is Classical Education More Rigorous? Addressing common perceptions and redefining “rigor” 28:22 – Can Classical Curriculum Be Used Nationwide? How Classical Academic Press serves schools and families across all 50 states 29:56 – Classical Homeschooling & School Academy How families use online classical education as a homeschool co-op model 32:29 – The Three Branches of Classical Academic Press Publishing, School Academy, and ClassicalU explained 33:24 – ClassicalU: Training the Teachers A MasterClass-style platform for classical educators and homeschool parents 35:36 – Studio Use & Curriculum Support How CAP uses video, training, and content to support educators 36:03 – Why Classical Education Is Growing Cultural shifts, homeschooling trends, and increased awareness 37:19 – The Future of Classical Education From “underwater movement” to mainstream momentum