Marketing Mix Madness: Challenges & Realities of MMM, with Henry Innis скачать в хорошем качестве

Marketing Mix Madness: Challenges & Realities of MMM, with Henry Innis

We needed some help regulating and validating our podcast (and models), so we invited Henry Innis - Co-Founder of Mutinex - to help out. Listen in to this lovely chat about the quirky differences between the American and Australian markets, challenges and realities of MMM, and the future of media measurement and regulation. Buckle up for the hot takes. 00:00 Casual Catch-Up and Thanksgiving Stories 01:08 Topic Introduction - Marketing Mix Modeling 01:34 Guest Introduction and Background 03:00 Differences in Marketing Practices: US vs Australia 06:27 Innovative Applications and Hackathon Projects 09:51 Marketers and Money Conference Overview 13:32 Challenges and Realities of Marketing Mix Modeling 16:36 Campaign Varying Model and Its Impact 24:30 Future of Media Measurement and Regulation 28:09 Introduction to Industry Insights 28:33 Integrating Work's Knowledge into Mate 30:02 The Role of MMM in Marketing 32:53 Challenges in Data-Driven Decision Making 34:48 Partnering with WARC for Effectiveness 35:53 Common Questions Asked to MAITE 38:34 Validating Outputs and Handling Errors 49:33 Open MMM Validation Framework 54:40 The Impact of Google and Meta on MMM 55:22 Conclusion and Future Discussions