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Your website visitors are telling you everything, but most teams treat visitor data as a vanity metric. In this video, I break down 3 plays using Knock2.ai, Snowflake, and Anthropic Claude Code to turn website traffic into real pipeline. Discover how web analytics can provide pre-call intelligence, power intent-based outreach, and identify new market segments, ultimately helping you increase website traffic effectiveness and stop guessing. Download the free RevOps Playbook: https://sixtysixten.com/download-ebook/ Ready to fix your GTM infrastructure? Schedule a free consultation: https://sixtysixten.com/schedule-cons... Timestamps 00:00 - Intro: Website Visitor Identification 00:42 - Visitor Data: More Than a Vanity Metric 01:43 - Three Key Use Cases 03:06 - Tools for Visitor Data Analysis 05:01 - Use Case 1: Pre-Call Intelligence 07:39 - Use Case 2: Intent-Based Outreach 09:13 - Use Case 3: Non-ICP Pattern Mining 12:33 - Conclusion and Tool Recommendation If you're new to my channel, my name is Marawan Aziz. I'm the Founder & CEO of SixtySixTen, a RevOps and GTM consultancy that helps B2B teams design, build, and scale their revenue operations. How I got here… I'm an engineer by trade. Spent years building back-office systems and process infrastructure across multiple industries. About five years ago, I pivoted fully into RevOps and go-to-market, where I saw companies bleeding money from broken systems, disconnected tools, and processes held together by duct tape and hope. Since then, my team and I have: Helped 3 companies successfully exit through our strategies and implementations Generated over $5M in revenue for our clients Saved teams thousands of hours through automation and process optimization I started this channel because most RevOps content is either too surface-level or too vendor-specific. Here, I break down practical GTM plays from a technical perspective. The actual systems, workflows, and strategies that move the needle for B2B revenue teams. No fluff. No theory without execution. Just the plays that work. Connect with me: LinkedIn: / marawanaziz Twitter/X: https://x.com/RealMarsAziz