Hospitality Isn't a Hashtag-How Destinations Win Media with Rafael Pena - Learn Tourism Talks скачать в хорошем качестве

Hospitality Isn't a Hashtag-How Destinations Win Media with Rafael Pena - Learn Tourism Talks

Rafael Pena doesn’t gatekeep. He believes in having honest conversations about why travelers are losing trust in the hospitality industry and how cities, hotels, and tourism boards can win it back. Blending over a decade of marketing expertise with a journalist’s lens, the travel writer, tech founder, and brand consultant challenges brands to reimagine hospitality beyond hashtags, press trips, and surface storytelling. In this webinar, Rafael will break down how to turn “cool trips” into experiences that matter and transform one-time visitors into lifelong advocates. You’ll leave thinking differently about storytelling, service, and creating. WHY WATCH Examine international and domestic travel trends to avoid ineffective templated itineraries. Reimagine how journalists, creators, and UGC collaborate for real impact. Cultivate collaboration methods to build lasting connections to ethically guarantee coverage. Make your city or brand feel authentic, and not algorithmic. Learn more about Rafael's work at Instagram @iamrafaelpena and www.bluxtravelclub.com. Learn more about Learn Tourism at www.learntourism.org and www.LearnTourismConference.com.