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Research design serves as the framework for operationalizing research questions into a coherent project. Successful design requires a systematic alignment of research philosophy, strategy, and time horizons while maintaining ethical integrity and methodological rigor. Key takeaways include: • Strategic Choice: Strategies such as Action Research combine data collection with organizational change, producing "actionable knowledge" through the synthesis of theoretical and experiential insights. • Time Horizons: Researchers must choose between cross-sectional "snapshots" and longitudinal "diary" perspectives. While longitudinal studies are resource-intensive, they are essential for studying change and can be supported by secondary data. • Quality Metrics: Quality assessment varies by paradigm. Quantitative research relies on scientific canons of reliability and validity, while qualitative research utilizes parallel criteria such as dependability, credibility, and transferability, or alternative authenticity criteria. • Researcher Positionality: The role of the researcher—whether as an external observer or an internal practitioner—significantly impacts access, objectivity, and the ability to challenge organizational assumptions. • Validation: Rigor is enhanced through triangulation (using multiple data sources/methods) and participant validation (verifying findings with subjects).