Branding Is Connection: Build Trust with Your Voice & Visuals скачать в хорошем качестве

Branding Is Connection: Build Trust with Your Voice & Visuals

You can have the best offer in the world, but if your brand doesn’t resonate, people won’t engage. In this episode of The Branded Impact Podcast, Jo Espejo sits down with Katie Test Davis, CEO of Forthright Advising, to talk about authentic personal branding, ethical storytelling, and why your email list is one of the most powerful visibility strategies you can build. Katie shares how her team uses brand photography, consistent messaging, and simple data-driven marketing (open rates, impressions, and monthly testing) to build trust and credibility, without chasing trends. You’ll also hear why “branding isn’t done” after your logo and website, and how modern SEO is shifting as people start asking AI for recommendations. 🎧 If you’re a women-led business owner ready for stronger brand clarity, more aligned clients, and content that converts, this one is packed with practical strategy. Timestamps 00:00 Authentic branding + connection 02:59 Visual storytelling + brand photos 05:01 Email marketing + trust 07:05 Owning your audience with email lists 14:23 Imposter syndrome + showing up 20:10 Ethical storytelling + consent 22:29 Data-driven marketing + A/B tests 26:47 AI search + future SEO 30:31 Retention + building client relationships Guest Links 🌐 Website: https://www.forthrightadvising.com 📩 Email List: https://www.forthrightadvising.com/su... 💼 LinkedIn:   / katietest   ✨ Explore Branding by Jo → www.brandingbyjo.com Hashtags #branding #brandstrategy #femaleentrepreneur #womeninbusiness #personalbranding #businessgrowth #brandingbyjo #brandedimpactpodcast #brandclarity #contentstrategy