Events are not about meeting people they're about making content! Mary Ann Pierce explains why. скачать в хорошем качестве

Events are not about meeting people they're about making content! Mary Ann Pierce explains why.

Paul Essery talks with Map Digital CEO Mary Ann Pierce about why events are no longer about meeting people, they're about making content. We talk about: events are not about meeting people, events are about making content, why events are content machines, turn events into content, content strategy for events, events as a content engine, hybrid events and digital content, ROI of event content, measure events by content not cocktail hours, digital event strategy for CEOs, how to capture event content, live events to on demand content, event data and content analytics, B2B events and content marketing, future of conferences and content, using AI and tech at events and much more! #MapDigital #Events #EventProfs #EventMarketing #ContentMarketing #DigitalEvents #HybridEvents #B2BMarketing #Conference #BusinessPodcast #LeadershipPodcast