AWS Summit London 2024 - Boosting Marketing Content with GenAI: TUI Scaled Up and Enhanced (AIM305) скачать в хорошем качестве

AWS Summit London 2024 - Boosting Marketing Content with GenAI: TUI Scaled Up and Enhanced (AIM305)

Boosting Marketing Content with Generative AI: How TUI Scaled Up and Enhanced Quality Customers expect personalised, interactive experiences when booking travel online. This session explores how Generative AI through AWS can create high-quality, brand-aligned content to increase direct site traffic and conversions. Learn how Amazon SageMaker JumpStart, Amazon Bedrock, and Amazon OpenSearch with vector stores streamline content creation and improve quality. Hear how TUI, a global tourism platform serving 21 million travellers, uses Generative AI to automate hotel description generation by fine-tuning language models and implementing human-in-the-loop workflows to augment existing processes for curating personalised content. ABOUT AWS Amazon Web Services (AWS) hosts events, both online and in-person, bringing the cloud computing community together to connect, collaborate, and learn from AWS experts. AWS is the world’s most comprehensive and broadly adopted cloud platform, offering over 200 fully featured services from data centers globally. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—are using AWS to lower costs, become more agile, and innovate faster.