Apple & Google: The Partnership That Rules Search скачать в хорошем качестве

Apple & Google: The Partnership That Rules Search

In 2017, pictures of Tim Cook and Sundar Pichai eating dinner together at a restaurant in California surfaced. To many industry observers, the CEOs of Apple and Google seemed like an odd dinner duo. Afterall, Google and Apple were fierce rivals in the technology industry, offering competing products in a variety of markets. Think iPhone Vs Android, Safari versus chrome, Or even Google Maps vs Apple Maps. But that night was different. That night the two sat down for dinner as collaborators with one another instead of competitors, as they discussed what would become one of the most lucrative partnerships in the modern tech industry: An agreement to make Google the default search engine across all Apples devices. And although that deal has made billions of dollars for both companies, the motivation behind the deal aren’t as simplistic as we might think. Chapters: 00:00-00:42 Intro 00:42-01:59 Market for Search & Browsers 01:59-02:43 Corporate Development 101 02:43-03:37 Alternative forms of Corp Dev 03:37-05:03 Partnership Motivations 05:03-05:40 Deal Terms 05:40-06:41 Impact on Apple 06:41-07:30 Impact on Google 07:30-08:42 Traffic Acquisition costs 08:42-09:18 Dynamic between Apple & Google 09:18-11:17 Apples Search Ambitions? 11:17-12:09 Closing Thoughts