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"What's this EBITDA thing all about?" In this powerful session from the Mastermind Gym Solutions Fall Summit, Nathan Jesperson, a 20-year veteran of the fitness industry who has owned 19 Anytime Fitness locations, pulls back the curtain on the numbers that truly matter for gym owners. This isn't just about revenue; it's about building real, sustainable wealth. Nathan shares his personal journey, from opening his first gym just two weeks before his daughter was born to his recent multi-club exit. He dives deep into the metrics that drive financial freedom, explaining the crucial differences between profit, NOI (Net Operating Income), and EBITDA (Earnings Before Interest, Taxes, Depreciation, and Amortization). In this session, you'll learn: • The Margin Mindset: Why "revenue is vanity, income is bling, and margin is king." Nathan breaks down how to analyze your P&L to understand the true health of your business. • The Three Core Ranges: See real-world P&L examples from low, mid, and high-revenue gyms and learn to identify key opportunities and red flags in your own numbers. • The Power of Planning: Discover how to use a business plan not as a static document, but as a dynamic tool to strategize, make informed decisions, and find hidden profits in your business. • Four-Wall P&Ls: Why separating your individual club P&Ls from your corporate overhead is critical for valuation and operational clarity. • The Exit Strategy: Nathan shares his experience with a multi-club exit, explaining how to structure your business for maximum valuation and a tax-advantaged sale. • Tax Code as a Tool: Understand the philosophy that tax code is written to incentivize you to better the economy, and how to use it to your advantage to build wealth. This session is a must-watch for any gym owner who wants to move beyond the day-to-day grind and start building a business that creates true financial freedom. Whether you're just starting out or planning your exit, the insights Nathan shares will change the way you look at your numbers. #FinancialFreedom #GymOwner #EBITDA #BusinessFinance #GymProfitability #MastermindGymSolutions #FallSummit