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There’s a moment in business where growth stops feeling expansive and starts feeling exhausting. Not because you’re doing anything wrong but because the way the business is being run hasn’t caught up to the level it’s reached. In this video, we’re unpacking the belief that keeps so many Creative CEOs stuck: “If my business grows, my workload has to grow too.” It sounds responsible. Logical. But it’s also the reason success can start to feel heavier instead of easier. Here’s what we’re unpacking: • Why growth does require more of you in the early stages — and why that belief stops working later • Why burnout often shows up right when things are “working” • Why scaling is about subtraction, not addition • How removing friction creates calm, sustainable growth • What changes when structure replaces strain This isn’t about hustling less just to do less. It’s about building a business where: – decisions don’t live in your head – your team can run things without constant rescue – creativity comes back – growth stops asking more from you If you’re a Creative CEO who wants: ✔ growth that feels lighter, not heavier ✔ fewer bottlenecks and less decision fatigue ✔ systems that support creativity instead of suffocating it ✔ a business that expands without consuming you This video will help you see what needs to shift and why. 💬 Reflection prompt: What’s one area of your business that still depends entirely on you even though it doesn’t have to? Tell me in the comments. 🎥 Watch Next: • The 5 Decisions That Separate CEO’s From O... The 5 Decisions That Separate CEOs From Operators About Charlene Stackle Hi, I’m Charlene “Char” Stackle — Certified Online Business Manager and creator of the EXPAND System. I help creative CEOs, course creators, and photography educators simplify their operations, lead with confidence, and scale sustainably. Subscribe for grounded strategies, intuitive systems, and practical tools to help you build a calm, profitable, and creatively fulfilling business. New videos every Wednesday. Note: This description may include affiliate links that help support the channel at no additional cost to you. I only share tools I genuinely use and recommend. Thank you for being part of this creative expansion journey!