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Most businesses don’t stall because of effort. They stall because the person leading them hasn’t fully stepped into the CEO seat yet. In this video, I’m breaking down five decisions that fundamentally separate CEOs from operators — not in title, but in how growth is actually led. This isn’t about mindset fluff or productivity hacks. It’s about the decisions that quietly determine whether a business: • expands with structure • or strains under its own success Here’s what we’re exploring: • The difference between doing more and deciding better • Why operators stay stuck optimizing tasks while CEOs design capacity • The decisions that must happen before scaling clients, offers, or teams • Where leadership energy leaks when everything still runs through you • How intentional CEOs decide what growth is allowed to cost — and what it’s not These decisions don’t make you busier. They make you available for leadership. And that’s what allows a business to grow without eroding clarity, creativity, or direction. 💬 Reflection prompt: Which decision in your business keeps getting postponed — even though everything depends on it? 🎥 Watch Next In the next video, I’ll walk you through how to audit your current capacity as a CEO — not your calendar or your task list, but the actual space your business can hold next. About Charlene Stackle Hi, I’m Charlene “Char” Stackle — Certified Online Business Manager and creator of the EXPAND System. I help creative CEOs, course creators, and photography educators simplify their operations, lead with confidence, and scale sustainably. Subscribe for grounded strategies, intuitive systems, and practical tools to help you build a calm, profitable, and creatively fulfilling business. New videos every Wednesday. Note: This description may include affiliate links that help support the channel at no additional cost to you. I only share tools I genuinely use and recommend. Thank you for being part of this creative expansion journey!