Thinking Allowed: Ecomerchant's Will Kirkman in conversation with Adaptavate's Tom Robinson. скачать в хорошем качестве

Thinking Allowed: Ecomerchant's Will Kirkman in conversation with Adaptavate's Tom Robinson.

Welcome to Thinking Allowed In construction, success often hinges on more than materials, numbers and timeliness. It’s shaped by something less tangible but infinitely more powerful: thinking. From creativity and marketing through to customer insights and behavioural economics, the way we frame problems and present solutions is the true agent of critical change – often resulting in those breakthrough moments. That’s what we’re here to explore with Thinking Allowed. We'll talk to industry professionals who have one thing in common - they are all creative thinkers. We’ll explore how their approach and techniques helped them develop their business and deliver success. In each podcast, we’ll uncover and explore those hidden dimensions. In this first episode, Will Kirkman chats with Tom Robinson, CEO, Adaptavate. It's a fascinating conversation. We get a very personal insight into what drives Tom, how he had to adapt personally, from being a hands-on builder, to one with a big idea, then learning to become an effective CEO. Tom provides interesting context and examples to demonstrate how his business - Adaptavate has grown, and his vision for the future. Tom was definitely thinking aloud - he makes many references to behavioural economic principles and people such as Clayton Christensen and his work on disruptive innovation, Daniel Kahneman’s System 1 and system 2 thinking, Richard Thaler's Nudge Theory, influencing of behaviour without coercion, little by little. He also talks about understanding how different features of a product or service impact customer satisfaction, allowing organizations to prioritise development efforts effectively as per the Kano Model. The Kano model is a theory for product development and customer satisfaction developed in the 1980s by Noriaki Kano. This model provides a framework for understanding how different features of a product or service impact customer satisfaction, allowing organizations to prioritize development efforts effectively. All in all a throughly interesting conversation on how a company is looking to challenge the dominance of the 3 main players in the huge plasterboard market, where profit is seen as a by-product and making a positive impact to the planet and property owner trumps all.