How does franchising local media work in smaller communities? скачать в хорошем качестве

How does franchising local media work in smaller communities?

The idea isn’t to go bigger when it comes to local media, it’s to go smaller. Matt explains why large metros aren’t the goal. Big cities already have too much noise, too many players, and too much overlap. Instead, the more effective model is breaking regions down into smaller, clearly defined communities where people actually recognize themselves in the coverage. Each smaller community gets its own local media brand, its own audience, and its own focus. That keeps the content relevant and avoids the problem where readers feel like half the newsletter “isn’t for them.” Once those smaller newsletters exist, aggregation becomes the next layer. Readers who care about multiple nearby towns can subscribe to more than one, or toggle between them, while others stay hyper-local. That setup also makes franchising possible, the same system, replicated across communities, without trying to force everything into one massive brand. The takeaway for local media owners is that scale doesn’t have to mean size. It can mean repeating a simple, focused model across many smaller places and letting readers decide how broad they want their view to be.