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When a local newsletter runs a comprehensive events calendar, it becomes the default place people check to see what’s happening. That alone drives traffic and habit. The real unlock comes when events are treated as something people can invest in, not just browse. Event organizers can pay to feature their events, add images, or boost visibility. On top of that, incentives can be layered in so people earn rewards for actually attending. That creates a reason for both organizers and community members to spend money to increase turnout. What makes this work especially well is that anyone can boost an event, not just the person who created it. Parents, businesses, and supporters can all pay to promote something they care about. That spreads demand and turns the events section into a real revenue channel. For local media operators, this is a reminder that events can be built into the core monetization strategy, not treated as an afterthought.