The 3 Domains of AI Agents in Marketing — Scott Brinker & Warren Zenna скачать в хорошем качестве

The 3 Domains of AI Agents in Marketing — Scott Brinker & Warren Zenna

In this fireside chat from the Agentic Singularity Summit, Scott Brinker—VP Platform Ecosystem at HubSpot and editor of ChiefMartec—joins Warren Zenna and Julia Nimchinski to break down how AI agents are reshaping modern marketing organizations. The discussion introduces a clear, practical framework for understanding AI agents in marketing, separating experimentation hype from operational reality. Scott and Warren explore where agents create leverage today, where human judgment still matters most, and how marketing teams should think about agent adoption across systems, workflows, and decision-making. Rather than focusing on tools, this session maps the structural shift in marketing—from task automation to agent-assisted orchestration—and why clarity around agent roles is critical as teams scale AI-native GTM. Timestamps 00:00:00 Session intro & framing 00:02:16 Defining AI agents in marketing 00:06:26 The three domains of AI agents 00:11:06 Execution vs coordination vs intelligence 00:15:36 Where agents deliver real leverage today 00:19:16 Human judgment and trust boundaries 00:23:26 Organizational implications for marketing teams 00:26:56 Predictions for agent adoption in marketing Stay Updated If you enjoyed this session, like, subscribe, and share it with your team. Watch all AI Summits → https://hardskill.exchange/ Resources Follow Hard Skill Exchange on LinkedIn →   / hard-skill-exchange   Subscribe to AI Summits → https://hardskill.exchange Operationalize what you’ve watched through coaching, consultation, or 1:1 practice sessions → https://hardskill.exchange Follow Julia Nimchinski on LinkedIn →   / julia-nimchinski   Join the HSE community → https://hardskill.exchange Hard Skill Exchange is the innovation exchange for AI-native GTM—where CXOs, VCs, and operators turn emerging AI capabilities into real go-to-market advantage.