MASTERCLASS | From Lithuania to the World: Mastering Artist Branding for Global Audiences скачать в хорошем качестве

MASTERCLASS | From Lithuania to the World: Mastering Artist Branding for Global Audiences

How can Lithuanian artists break into international markets like the UK and US? In a post-playlist era, what strategies truly work? This workshop delves into export readiness, artist positioning, storytelling, and visibility tactics that matter - from media relations and editorial coverage to cultural relevance and long-term career building. It also examines the limitations of current digital discovery systems and how artists can reclaim control of their narratives. About Rosanna Connolly Rosanna Connolly is a Public Relations professional who has worked in the music industry for the past twelve years. Starting out in Universal Music labels Mercury Records and Virgin EMI, Rosanna quickly became enamoured with the world of Marketing & Communications working across numerous high profile and breaking artist campaigns. She joined Apple in 2018 to lead the PR for Apple Music and Apple Podcasts in the UK & Europe before launching her own PR company, - Lecturer: Rosanna Connolly (morena.comms, UK) Moderator: Giedrė Palubinskaitė (Perspective Collective, LT) Activities of Lithuanian music business association are financed by Lithuanian Council for Culture (www.ltkt.lt). Video: Zoom TV. More information: www.musicassociation.lt