Does the CMO Really Need a CIO? | CIO Talk Network скачать в хорошем качестве

Does the CMO Really Need a CIO? | CIO Talk Network

With cloud platforms, SaaS tools, and ready-to-use marketing technology now widely available, many organizations are asking a fundamental question: Does the CMO still need a CIO? In this CIO Talk Network conversation, Judith Toland, Chief Marketing Officer at Wells Fargo Commercial Distribution Finance, joins host Sanjog Aul to explore how the CMO and CIO relationship is evolving as technology becomes more accessible and decentralized. Rather than framing this as a power struggle, the discussion focuses on how a loosely coupled but well-aligned partnership between CMOs and CIOs can deliver better outcomes across speed, trust, governance, and long-term value creation. The conversation examines when independence helps marketing teams move faster, when interdependence becomes essential, and why alignment matters more than ownership in modern leadership. Topics Covered: • 00:00 Introduction and why this question matters now • 04:50 The rise of self-serve marketing technology • 10:30 When speed introduces hidden risk • 16:45 Independence versus interdependence between CMOs and CIOs • 23:40 Governance without slowing marketing momentum • 30:10 What CIOs need to understand about today’s marketing teams • 37:20 Where CMOs still need CIO partnership the most • 44:10 Redefining value beyond technology ownership • 50:00 Leadership takeaways for CMOs and CIOs Prefer a different format? ► Watch on Vimeo ► Listen on Apple Podcasts, Spotify, and iHeartRadio ► Full transcript and episode details available on ciotalknetwork.com About CIO Talk Network: CIO Talk Network is a global, peer-led platform where enterprise leaders think out loud, without pitch or fluff, and share real experiences that challenge conventional thinking. Follow CIO Talk Network: LinkedIn:   / cio-talk-network   X (Twitter):   / ciotalknetwork   Website: https://www.ciotalknetwork.com Official Website: https://www.ciotalknetwork.com Connect with us on: LinkedIn:   / cio-talk-radio   X:   / ciotalknetwork   Facebook:   / ciotalknetwork   Apple Podcast: https://www.ciotalknetwork.com/apple/ Don’t forget to like, share, and subscribe for more insightful discussions.