Pitch Anything, by Oren Klaff | Part 1: Set The Frame | Animated Summary | Between The Lines скачать в хорошем качестве

Pitch Anything, by Oren Klaff | Part 1: Set The Frame | Animated Summary | Between The Lines

Subscribe to the newsletter here: https://www.betweenthelines.media/you... Subscribe to the channel:    / betweenthelinesanimations   Pitch Anything, by Oren Klaff | Part 1: Set The Frame | Animated Summary | Between The Lines There's more in the book! Get it here: http://amzn.to/1Ua6QkB The main reason that when we pitch and our ideas don't get heard is because our ideas come from our Neocortex, but are being received by our recipients Croc Brain. In this summary we cover how to set frames to take control of social situations. The Croc brain is our 5 million year old brain that covers basic instincts such as fight or flight. Pitch anything covers the ever important aspect of making your ideas be heard and make you capable of influencing others. In part 1, we discuss Setting The Frame. The different types of frames we will encounter in business situations are the power frame, the time frame, the prize frame, and the analytic frame. Analytic frames stem from cold cognition and in order to pitch effectively you need to operate with hot cognition. The pitch anything formula follows STRONG. Set the frame, tell the story, reveal the intrigue, offer the prize, nail the hookpoint, and get the deal. In this book summary we cover all of the frames and how to use them to your advantage. If you want to pick up this book, grab it at this link: http://amzn.to/1Ua6QkB If you'd like to support our channel you can donate to our Patreon account at:   / betweenthelines   Or subscribe to the channel at:    / betweenthelines1   Or by liking us on Facebook at:   / betweennthel.  . Or our twitter which just got itself up at:   / betweentheiine1