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This is not a talk about charity. It’s a redefinition of what leadership actually requires. In this Grow In Ten explainer, we unpack the story behind 321 Coffee and founder Lindsay Wrege’s core argument: Belonging is not a feeling. It’s a system. We explore: • why employment without dignity is not empowerment • how low expectations quietly limit human potential • why protecting people from failure often protects them from growth • how small operational changes unlock independence • why accessibility is creative problem-solving, not charity • how vulnerability builds stronger customer connection than scripts • why representation increases aspiration • how inclusion drives retention, loyalty, and culture strength • why belief precedes performance We also examine a deeper tension Wrege surfaces: The gap between hiring and truly believing. Many organizations ask: “Can they do the job?” Few ask: “Have we designed the job so they can succeed?” The difference is everything. At 321 Coffee: • systems are redesigned instead of people being excluded • expectations are raised instead of lowered • vulnerability replaces polished performance • purpose replaces tokenism The takeaway isn’t simply “hire differently.” It’s to design differently. Because when systems are built for belonging: • confidence expands • capability emerges • loyalty deepens • culture strengthens Belonging is not a compliance issue. It’s a leadership choice. And when people feel seen, trusted, and expected to rise — they usually do.