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Humans have understood the inherent power of storytelling since the dawn of language. Stories have a way of breaking through into the deeper core of our imagination and subconscious in ways that mere manuals or instructions can never penetrate. Our guest today understands this power in a way that few business authors or speakers do. For over 30 years Bob Burg has helped companies, sales leaders, and their teams to more effectively communicate their value, sell at higher prices with less resistance, and grow their businesses based on Endless Referrals. For years, Bob was best known for his book Endless Referrals. Now through his bestselling Go-Giver series (coauthored with John David Mann) Bob unlocks the power of parables to illustrate the five somewhat counter-intuitive Laws of Prosperity by illuminating the life and mind of Joe, a young go-getter who yearns for success. Joe seeks advice from the enigmatic Pindar, a legendary consultant who reveals The Five Laws transforming Joe’s outlook on personal and professional success. Through this creative work of imagination and insight Bob shares how a subtle shift in focus is not only a more uplifting and fulfilling way of conducting business but the most financially profitable way, as well. Bob regularly addresses audiences ranging in size from 50 to 16,000 — sharing the platform with notables including today’s top thought leaders, broadcast personalities, Olympic athletes and political leaders including a former United States President. In this episode Roger and Bob unpack The Five Laws while confronting some of the misconceptions and cultural barriers that stand in the way of prosperity values and the pursuit of financial freedom. Topics include: The Origins of the Go-Giver Series The Difference Between Price & Value Placing Your Customers Interest First Practicing True Authenticity Understanding The Law of Compensation Developing Receptivity in The Modern Age Follow Bob: Website: https://burg.com Podcast: https://thegogiver.com/podcast/ Twitter: / bobburg LinkedIn: / bobburg Instagram: / realbobburg CHAPTERS: 00:00 - Getting to Know Bob Burg 02:21 - The Origins of the Go-Giver Series 05:05 - What Makes the Go-Giver Methodology Unique 06:44 - The Power of Stories and Parables 07:12 - Understanding the Difference Between Price & Value 09:19 - Focusing on Value Over Money 10:35 - Why The World Treats You the Way You Expect To Be Treated 12:54 - How Quick Action Is Vital to Results 14:34 - Understanding The Law of Compensation 15:52 - How Core Beliefs Shape Our Views on Prosperity 17:39 - Why Looking Out For Others Dictates The Law of Influence 20:54 - The Law of Authenticity and Giving of Yourself 24:07 - How Social Media Affects Views on Authenticity 25:12 - The Law of Receptivity and Being Open to Receiving 27:00 - Why We Don’t Talk About Receptivity 29:27 - Bob’s Goals For The Go-Giver Movement 31:10 - What Makes Bob Burg Truly Happy 32:12 - Bob’s Book Recommendations Let's Get Social! Connect with Roger and ThriveMore Brands: https://linktr.ee/thrivemorewithroger... ThriveMore Brands Website: https://thrivemorebrands.com/ Produced By Social Chameleon: https://socialchameleon.us/ SPONSORS: RockBox Fitness is a state-of-the-art boutique fitness studio that combines confidence-building boxing and kickboxing, with strengthening functional exercises. As the $96.7 billion fitness industry continues to grow, RockBox Fitness is in the perfect position to continue as a fast-growing, successful brand. If you’re looking to transform lives in your community, visit (http://rockboxfitness.com/franchise-o...) for more information! ThriveMore Autopilot (https://thrivemore.ai/) helps small and mid-sized business owners scale quickly without the struggle and headache. ThriveMore Autopilot is your strategic marketing and sales partner that rapidly grows your business by generating new leads, nurturing those leads, and booking those leads so they become long-term, paying customers.