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Are you incentivizing performance effectively? Most pay plans look good on paper but fail in the real world because they’re too slow, too complicated, or reward the wrong things. On this week’s episode Paul Kelly, Former Owner of Parker & Sons, joins us to unpack the no-ceiling compensation model behind Parker & Sons’ explosive growth. From instant rewards to simple structures people actually understand. He outlines what truly drives performance at scale and how to build a team that wins consistently! See Paul Kelly and other industry leaders at the EPIC2026 Conference in Las Vegas Feb 12-13, where they'll provide informative educational content for contractors: https://epic2026.com/ Be mentored by Paul Kelly with RAISING GOATS, a year-long leadership and business mastery program designed to help contractors think bigger, lead stronger, and build elite, high-performing companies. https://raisinggoats.com/ Learn more about how to approach the current landscape for HVAC contractors: https://mycontractoruniversity.com/ Get access to more resources for your contracting business, with training, coaching, and live events with industry experts. Start a 10-day free trial today! https://mycontractoruniversity.com/me...