Unlocking the power of behavioural science in marketing with author Richard Shotton скачать в хорошем качестве

Unlocking the power of behavioural science in marketing with author Richard Shotton

Behavioural science is a powerful tool for advertising, but many marketers overlook it, says Richard Shotton, best-selling author of The Choice Factory. Tune in to hear how it can be used to tap into mood, situation, and human biases to craft more impactful campaigns. Google Firestarters is a series of insightful conversations with the interested and interesting of the advertising, marketing and innovation communities, focusing on the areas of challenge and opportunity in the industry. Firestarters is commissioned by Think with Google.  Our mission is to educate and inspire the next generation of marketers, advertisers, and creatives. Here, we’ll be sharing the latest data we’re exploring from our Google Ads Research & Insights team, trends we are tracking in the marketing industry, and insights we’ve uncovered, with perspectives from across the advertising industry. We hope you’ll subscribe and follow along!    Did you know that Think with Google Firestarters is now available as a podcast? Listen in to your favourite episodes here: https://goo.gle/firestarterspod 00:00: Introduction 01:02: Question 1 - What is your provocation for our audience? 04:33: Question 2 - Do you have a framework for navigating cognitive bias? 16:52: Question 3 - How can agencies best use behavioural science?