The Illusion of Choice w/ Richard Shotton | The Brainy Business podcast ep 275 Behavioral Economics скачать в хорошем качестве

The Illusion of Choice w/ Richard Shotton | The Brainy Business podcast ep 275 Behavioral Economics

In today's conversation, I am joined by Richard Shotton. His first book, The Choice Factory, is a best-selling book on how to apply findings from behavioral science to advertising. His new book, The Illusion of Choice: 16 ½ Psychological Biases that Influence Why We Buy, is a phenomenal add to what he has already contributed to the field of behavioral science. This book (and conversation!) are both full of great examples from traditional academic research and from practical application. And, one of my favorite things that Richard does is take research and recreate it. Sometimes it replicates (and does even better than expected) and sometimes it doesn’t – whatever the results, they are shared and there are learnings for everyone involved. And, of course, that includes you. Does precision matter? Should you speak in abstract or concrete terms? Tune in and get ready for these amazing lessons and many more… GET YOUR FREE DOWNLOAD AND COMPLETE SHOW NOTES AT: https://www.thebrainybusiness.com/275 CHECK OUT MY INC.COM COLUMN https://www.inc.com/author/melina-palmer LET'S CONNECT ON: Facebook:   / thebrainybiz   Instagram:   / thebrainybiz   Twitter:   / thebrainybiz   LinkedIn: https://bit.ly/2A0MF3l