0 to 1 Crore: What Successful D2C Founders Do Differently | Startup Speedrun Fireside скачать в хорошем качестве

0 to 1 Crore: What Successful D2C Founders Do Differently | Startup Speedrun Fireside

What separates the D2C brands that scale from the ones that end up in the graveyard? Saajan Jain, founder of the performance marketing agency Growthpep, shares his insights from eight years of working with brands like Blue Tokai, MasterChow, cocooncare, mookuthi, the beach company, shiamak davar and more. We discuss the pivotal transition from freelancer to agency owner, how to plan inventory for scale, and why founder-led content is the ultimate growth hack. Timestamps: • 00:00 - Introduction • 04:01 - What successful D2C founders do differently (Product-Market Fit & Content) • 09:21 - Why "Targeting" is dead: Creatives are the new targeting on Meta • 11:30 - The "Day 1" Rule: Why you must run ads immediately (even with a small budget), • 18:30 - Saajan’s Journey: From Freelancer to Agency Founder • 36:49 - A Day in the Life: Managing a performance marketing agency • 43:24 - Why agencies must own "Creatives" to survive, • 49:15 - Top D2C Categories for 2026: Jewellery & Baby Wear, • 55:07 - The "Don't Touch" Category: Why low AOV (like Food) kills profitability • 56:57 - Budgeting 101: Why ₹90k–1L/month is the starting line • 1:06:00 - Case Study: Failing with "Sorel" tote bags • 1:14:18 - Solving the COD (Cash on Delivery) trust deficit in India • 1:23:59 - B2B Lead Gen: Using LinkedIn vs. Meta • 1:42:02 - Marketing for "Elder Care" & Trust-based niches • 1:50:01 - Final Verdict: High-quality ads vs. Volume Key Takeaways: • Founder-Led Growth: Why founders must be the face of the brand (like reducing CAC through storytelling),. • Inventory & Scale: How inventory planning can make or break your performance campaigns. • Agency vs. Freelancer: Saajan’s honest advice on building an agency, dealing with hiring mistakes, and retaining clients for the long term,,. • B2B & Service Marketing: How to use LinkedIn and Meta for lead generation in service industries,. About the Guest: Saajan Jain is the founder of Growthpep, a bootstrapped performance marketing agency that helps brands scale profitably. He previously worked at LocalOye and has extensive experience in the Indian startup ecosystem,. Growthpep website: https://growthpep.com/ Saajan LinkedIn:   / saajanjain