🎙️ Marketing in the Age of AI: Building AI-Native Marketing Organizations 🤖🚀 скачать в хорошем качестве

🎙️ Marketing in the Age of AI: Building AI-Native Marketing Organizations 🤖🚀

Episode Overview: In an ever-evolving digital landscape, businesses must adapt—or risk falling behind. In this episode of Marketing in the Age of AI, host Emanuel Rose sits down with Melissa Reeve, a leader in enterprise AI adoption, to explore how AI agents are becoming real infrastructure inside modern marketing organizations. Together, they unpack what it truly means to become AI-native, why strategy must come before experimentation, and how organizations can move from legacy processes to scalable, autonomous systems that drive measurable results. What You’ll Learn: Why AI agents are replacing traditional software workflows How to define your AI “North Star” before scaling automation The Hyperadaptive Model for transitioning from legacy to AI-native organizations How to align people, processes, and roles for sustainable AI adoption Why workflows—not tools—are the real bottleneck to productivity How human-in-the-loop governance prevents AI drift and hallucinations Why social learning and “prompting parties” accelerate AI fluency Featured Guest: Melissa Reeve is a recognized leader in AI transformation and enterprise change management. A former VP of Marketing with a deep background in agile and process reengineering, Melissa is the creator of the Hyperadaptive Model, a data-driven framework that helps organizations incrementally scale AI adoption. Her work bridges marketing, operations, and technology to help companies become truly AI-native without losing alignment or trust. Episode Highlights: 🧭 Defining an AI North Star tied to real business outcomes ⚙️ Why automation alone isn’t enough—and when agents make sense 📈 How AI creates bifurcation between power users and resistant teams 🧠 Why AI learning must be social, continuous, and role-based 🔄 Rethinking workflows instead of simply injecting AI into broken processes 🛡️ The importance of guardrails, SOPs, and executive clarity 🎉 “Prompting parties” as a scalable model for AI adoption Connect and Explore More: Connect with the Host – Emanuel Rose Website: https://emanuelrose.com/ LinkedIn:   / b2b-leadgeneration   Instagram:   / emanuelroseauthor   Facebook:   / emanuelroseauthor   YouTube:    / @marketingintheageofai   Connect with the Guest – Melissa Reeve LinkedIn:   / melissamreeve   Website: https://hyperadaptive.solutions Further Reading or Resources: 📘 Authentic Marketing in the Age of AI by Emanuel Rose https://emanuelrose.com/product/authe... 🧠 Blog Post (Related Episode Content): https://emanuelrose.com/building-ai-n... 🌐 Host Website & Resources: https://emanuelrose.com/ 👍 Like this video if you’re exploring AI adoption in marketing 📩 Subscribe for future episodes of Marketing in the Age of AI 💬 Comment below: Is your organization AI-curious, AI-fluent, or AI-resistant? 🔔 Turn on notifications so you don’t miss upcoming conversations #marketingintheageofai #AIinMarketing #AIAgents #AITransformation #AINative #Hyperadaptive #MarketingStrategy #MarTech #BusinessGrowth #AILeadership #DigitalTransformation #AIWorkflows #GenerativeAI #ChangeManagement