E114: Scaling for 70+ Countries & Building Customer Loyalty скачать в хорошем качестве

E114: Scaling for 70+ Countries & Building Customer Loyalty

In this episode of the Life at NEXT podcast, we sit down with Elliott, our CRM Manager for NEXT Total Platform, to discuss his unconventional journey into the world of Customer Relationship Management. From creating video adverts to land his first marketing job to scaling international email campaigns for NEXT, Elliott shares the pivotal moments and strategic thinking that have shaped his career. Discover how his passion for strategy games translated into solving complex marketing challenges, the story behind working at Leicester Tigers, and how he and his team are managing the customer experience for our Total Platform partners. This is a deep dive into the nitty-gritty of CRM, the evolution of customer communication, and the innovative mindset that drives success at NEXT. 00:35 - Meet Elliott: From Leicester to a Career in Marketing 02:30 - Combining Creative Passion with Analytical Skills 03:40 - The Dream Job: Working at Leicester Tigers 04:37 - Falling into Email Marketing & CRM by Accident 07:07 - Scaling International Email Marketing at NEXT 08:44 - What is NEXT Total Platform? 10:33 - How Strategy Games Influence Marketing Approaches 16:17 - From CDs to Streaming: The Evolution of Digital Media 18:18 - The Philosophy of Customer Relationship Management (CRM) 21:51 - The Shift from Desktop to Mobile in Email Marketing 23:29 - Final Thoughts Don't forget to subscribe to our channel and hit the notification bell to receive updates on everything Life at NEXT! 📣 Pursue your ambition and join the NEXT team 🚀 https://tinyurl.com/5h8s4yk2 Follow us! Instagram: www.instagram.com/lifeatnext TikTok: www.tiktok.com/@lifeatnext Facebook: www.facebook.com/lifeatnext LinkedIn: www.linkedin.com/company/lifeatnext #LifeAtNEXT #LetsTakeItOn