E115: How Next REALLY Sells in 70+ Countries скачать в хорошем качестве

E115: How Next REALLY Sells in 70+ Countries

Ever wondered what goes on behind the scenes of a major retail marketing department? In this episode, we sit down with Demi, our Marketing and Campaign Planning Lead, to explore the incredible evolution of marketing at NEXT over the last nine years. From the shift away from the iconic NEXT Directory to embracing a multi-channel digital world with TikTok, YouTube, and paid advertising in over 70 countries, Demi shares what it takes to keep a brand at the forefront of e-commerce. Get an inside look at the strategy behind our biggest campaigns, the importance of collaboration, and the surprising scale of our online brand partnerships. Plus, Demi offers essential advice for anyone looking to build a career in the fast-paced world of marketing today. 00:00 Intro to the world of digital marketing 00:55 The shift from catalog to digital marketing 02:27 Expanding to new channels like TikTok and trading in 70+ countries 06:10 A day in the life of a Marketing & Campaign Planning Lead 08:50 How brand partnerships have changed the game for NEXT 11:15 The crucial role of collaboration in a fast-paced environment 17:27 Top advice for aspiring marketers 19:40 How AI is becoming a game-changer for marketing teams Don't forget to subscribe to our channel and hit the notification bell to receive updates on everything Life at NEXT! 📣 Pursue your ambition and join the NEXT team 🚀 https://tinyurl.com/5h8s4yk2 Follow us! Instagram: www.instagram.com/lifeatnext TikTok: www.tiktok.com/@lifeatnext Facebook: www.facebook.com/lifeatnext LinkedIn: www.linkedin.com/company/lifeatnext #LifeAtNEXT #LetsTakeItOn