In the Author's Studio Episode #8 Peter Hinssen The Phoenix and the Unicorn скачать в хорошем качестве

In the Author's Studio Episode #8 Peter Hinssen The Phoenix and the Unicorn

PETER HINSSEN + Andrea Kates, Managing Director of Futureproofing Next in conversation about Peter's book, The Phoenix and the Unicorn. This is a book about the Phoenix, about those companies that – just like the mythical bird – are able to rethink themselves in cycles: time and time again they rise from the ashes of the old, and come out stronger than ever before. They are the Walmarts, the Volvos, the Disneys, the Apples, the Microsofts, … Unicorn start-ups are brilliant. But, let’s be honest, very few of us will become, found, or work for one. Most of us are connected to large companies that struggle to keep themselves relevant for the ever-changing customer. That’s why this book is about a creature that’s just as magical but perhaps offers a more realistic inspiration: the Phoenix. These are the companies that – just like this mythical bird – are able to rethink themselves in cycles: time and time again they rise from the ashes of the old, and come out stronger than ever before. They are the Walmarts, the Volvos, the Disneys, the Apples, the Microsofts, the Ping Ans, the Assa Abloys and AT&Ts of this world. This is a book is about these Phoenixes. It's about understanding what is happening in a world of constant change. It’s about observing and trying to learn from the Unicorns. But primarily, it tells the story of how companies can ACT on their Day After Tomorrow, and how they can apply innovation as an antidote to a radically changing environment. It doesn’t just zoom in on WHAT you need to do in order to innovate, but also on HOW you can make innovation a reality in your organization. From the deceivingly simple Hourglass model, to the types of innovation, company culture, organizational disruption, platforms, customer experience, organizational structure and many inspiring innovation cases: if you are working in a traditional business or market, this book will help you reinvent yourself like a Phoenix. PETER HINSSEN IS...a serial entrepreneur, advisor, keynote speaker and author, Peter is one of the most sought-after thought leaders on radical innovation, leadership and the impact of all things digital on society and business. He lectures at various business schools such as the London Business School (UK) and MIT in Boston. Peter founded the company "nexxworks" to help organizations become fluid, innovate and thrive in 'The Day After Tomorrow'.