Grow Your Coaching Business: Keep Clients Longer & Win More Clients with Marty Jacobs скачать в хорошем качестве

Grow Your Coaching Business: Keep Clients Longer & Win More Clients with Marty Jacobs

In this episode, Marty Jacobs returns to the Business of Coaching Workshop to show coaches how to grow their business the way he did: in the trenches, in a town of six thousand people, without relying on giant social media platforms. Marty breaks down the exact strategies he used to attract clients, keep them long term, build trust through service, and grow through authentic networking and referrals. If you want sustainable growth built on relationships, conversations, and real coaching value, you’re in the right place. What You’ll Learn How Marty built a thriving full-time coaching business in a small town The mindset shift from “selling sessions” to “solving real problems” How to network authentically without the pressure of chasing outcomes A simple conversational framework for booking consult calls Why coaches should be naturally inquisitive and how that keeps clients longer How to create a referral engine that multiplies clients year after year How to present your offer with confidence, clarity, and no “salesy” energy Key Takeaways & Chapters 00:00 – Why Marty’s story matters for everyday coaches Marty doesn’t come from a massive online following or a celebrity-level platform. He built his business in a town of six thousand people, working face-to-face, one conversation at a time. His experience is relatable for coaches who feel intimidated by social media numbers or who think they need a giant audience to succeed. 05:10 – Excuses vs. obstacles: the mindset that changes everything Marty shares the framework he learned from a business mentor: excuses are things that stop you; obstacles are things you work around. Your town size, your social media following, your schedule, or your background aren’t deal-breakers. Once you identify as a coach everywhere you go, you naturally open doors for authentic conversations that lead to clients. 12:20 – How to get clients without being “salesy” Most coaches fear the ask. Marty breaks down how to network without attachment, how to ask better questions, and how curiosity becomes your most valuable business skill. He explains how to gather information, pick up on pain points, and smoothly transition into a consult call using small “mini closes” that feel natural, not forced. 22:45 – Consultation calls that convert Once you get the call, your job is to listen deeply. Marty outlines how to mirror, how to dig for real goals, and how to uncover non-vanity motivations like playing with grandkids, eliminating pain, or feeling capable again. He explains why you should present value before price, why you shouldn’t oversell, and why staying in your lane builds trust. 33:00 – How to keep clients longer through service and curiosity Retention is built through relationship. Marty talks about being authentically inquisitive, learning what clients care about, and making sessions enjoyable beyond the workout itself. He highlights small but powerful touches like white-glove service, cleaning equipment, and giving clients a 41:50 – Multiply your clients with a referral flywheel Marty shares how his business continues to grow year over year: by delivering a product people talk about. He explains how referrals compound, why satisfied clients become your marketing team, and how strong service outperforms social media every time. 49:40 – About Marty’s course + exclusive discount for listeners Marty outlines what’s inside his course: how to get clients, keep clients, and multiply clients using real-world business habits—not theory. He shares why the course works for trainers at every stage and announces a $60 discount (promo code: turnkey) for listeners through the end of the year. Details at martimustraining.com. 56:30 – How to schedule your free TurnKey Coach discovery call Andrew closes with an invitation for coaches to book a discovery call to talk about their business, pain points, and growth opportunities—and see whether TurnKey Coach can help.