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The Real Reason Coaching Fails in Most Organisations

Most organisations say they coach their people but very few actually do it well. Daniel is wrapping up Season Two of Because Growth Matters with a solo episode to reflect on the themes that kept showing up across every conversation. From elite sport to sales leadership, hiring, culture, customer success and even the nonprofit world, one powerful thread ran through it all. Coaching works when it is done properly. While many organisations talk about coaching, most struggle to implement it in a consistent and effective way. Coaching often becomes the first meeting cancelled and the last activity measured, despite its proven impact on performance and revenue. Daniel breaks down why coaching fails in practice, including the coaching illusion where managers confuse firefighting, deal reviews, or group updates with real coaching. Daniel introduces a simple and practical coaching framework used within Growth Matters, including the ICE coaching model and a three step coaching process that managers can apply immediately. Timestamps: 00:00 Key themes from Season Two 01:45 Why coaching drives performance and development 07:02 What guests taught us about effective coaching 11:06 Why coaching needs structure and cadence 14:27 Making coaching part of everyday management 16:17 The ICE coaching model explained 20:18 Practical coaching tips for managers Thank you to everyone who’s tuned into Season 2 and supported the show! If you enjoyed the season, please make sure to subscribe and rate the show 5 stars⭐️ Would you like to be a guest on Because Growth Matters or learn more about working with Growth Matters International? Fill out the application form HERE: https://growthmattersintl.membrain.co... Connect with Daniel LinkedIn:   / danielrobus   Website: https://www.growthmattersintl.com