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AI is already being used to drive revenue growth in several ways. But now, it is transforming the work of frontline sales managers and their teams. As an AI-first company from its very foundation, Gong has been trusted by thousands of companies worldwide to support their go-to-market strategies and grow revenue efficiently through a single, integrated platform. In this episode, Ray Makela, GM of Sales Training at SRG, a Part of SBI, sits down with Craig Hanson, Gong’s Senior Director of Marketing Strategy, to discuss the implications of AI for organizations and the industry, along with some best practices to help you fully leverage the solutions available. 0:00 - Introduction and Background 0:41 - Craig Hansen's Role and AI in Sales 1:14 - AI Adoption in Revenue Organizations 3:07 - AI's Impact on Sales Performance and Revenue 4:03 - AI for Sales Managers: Coaching and Development 5:56 - AI Insights for Sales Teams 7:09 - Transforming Conversation Intelligence to Revenue Intelligence 8:16 - Managerial Insights and Decision Making with AI 10:17 - AI's Role in Sales Efficiency and Effectiveness 11:31 - AI in Deal Execution and Forecasting 12:50 - Challenges and Considerations in Adopting AI 14:35 - AI Trust and Accuracy in Sales 16:58 - AI for Real-Time Sales Insights and Actions 18:41 - AI Adoption Strategies and Best Practices 21:40 - Future of AI in Sales and Revenue Growth 23:24 - AI-Driven Sales Performance Improvement 25:13 - AI in Sales Management and Coaching 27:01 - Conclusion and Future Outlook on AI in Sales Listen on: Spotify - https://open.spotify.com/episode/0MaQ... Apple podcast - https://podcasts.apple.com/us/podcast... -- About Us: SRG, a part of SBI, serves as the benchmark in sales training and growth advisory for companies seeking excellence. Fueled by SBI's data-driven go-to-market acumen and enriched by SRG's tried-and-true sales training programs, we help clients grow their revenue, margin, and enterprise value in ways never before possible. Learn more at https://www.salesreadinessgroup.com