Founder Stuck at a Growth Plateau? Build a Predictable Revenue Engine | Matt Lauro, Fractional CRO скачать в хорошем качестве

Founder Stuck at a Growth Plateau? Build a Predictable Revenue Engine | Matt Lauro, Fractional CRO

How do founders move from unpredictable hustle to predictable revenue growth? In this in-depth episode, we sit down with Matt Lauro, Founder of Fractional CRO, to break down how B2B companies can escape the growth plateau and build a scalable revenue engine. Most founder-led businesses grow through referrals, relationships, and personal selling. But eventually, growth slows. Revenue becomes inconsistent. Sales and marketing fall out of alignment. Pipeline visibility disappears. And scaling feels harder than it should. Matt explains how companies transition from reactive selling to structured, repeatable growth systems using the Fractional CRO model. In this conversation, we cover: What a Fractional CRO actually does and when to hire one The warning signs your business has hit a founder-led growth ceiling Why sales and marketing misalignment silently kills revenue The “Sea of Sameness” problem in B2B positioning How to move from referrals to demand generation Building predictable pipeline instead of chasing deals CRM implementation strategies that actually drive adoption The difference between activity and revenue strategy How to align go-to-market teams around measurable outcomes Scaling revenue operations without bloating headcount If you're a founder, CEO, revenue leader, or B2B operator looking to: Build a predictable revenue engine Create scalable sales systems Improve go-to-market execution Align sales and marketing Increase pipeline consistency Move beyond founder-led selling Implement structured revenue operations This episode delivers practical frameworks, real-world insights, and strategic clarity. Whether you're at $1M, $5M, or scaling toward $20M+ ARR, understanding how to operationalize growth is critical. Predictable revenue doesn’t happen by accident, it’s engineered. Who This Episode Is For SaaS founders B2B service providers Startup CEOs Revenue leaders Marketing directors Companies stuck at a growth plateau Businesses scaling from hustle to systems About the Guest Matt Lauro is the Founder and Chief Revenue Officer at Fractional CRO, where he helps growing companies design and implement structured revenue strategies that drive measurable, predictable growth. Connect with Matt: LinkedIn:   / mattlauro   Subscribe for more conversations on: Revenue growth strategy B2B scaling Founder leadership Go-to-market systems Revenue operations Predictable pipeline development Sales and marketing alignment