AI and SEO: This Is What You Need to Know! with Mark Williams-Cook скачать в хорошем качестве

AI and SEO: This Is What You Need to Know! with Mark Williams-Cook

Search engines are reinventing themselves, and what’s coming will fundamentally change how brands get discovered online. Mark Williams-Cook, my guest on today's show, is the director at Canda and founder of AlsoAsked, an intent research tool. Mark has spent 22 years in SEO—from agency director to affiliate marketer to SaaS founder—which gives him an unusually clear view of where the industry is actually heading. In our conversation, we explore how AI agents are replacing traditional search behavior and why companies like OpenAI and Perplexity are racing to launch new browsers. Mark explains what happens when the user interaction data that powers Google's rankings simply disappears. He shares his agency's pivot toward building multi-site brand presence rather than obsessing over keyword rankings. We discuss why he's skeptical of prompt tracking tools and also break down the difference between pre-training and post-training in language models. Mark cites MIT research showing ChatGPT users experiencing brain atrophy, the hidden costs of AI convenience, and why understanding what base models think about your brand matters more than chasing individual prompt results. So without any further ado, on with the show! #MarketingSpeak #StephanSpencer #DanPetrovic #SEO #AI Episode Chapters: 0:00 AI Workflow Challenges and Industry Realities 4:13 Evolution of Brand Perception and AI's Role 6:31 Impact of AI on User Interaction Data and Search Quality 13:26 Security and Privacy Concerns with AI Browsers 19:58 Future of SEO and Digital PR Strategies 32:26 Use Cases for AI Tools and People Also Ask Data 42:47 Challenges and Opportunities in AI Search 45:31 Pre-Training and Post-Training in Large Language Models 55:57 Favorite SEO and AI Tools 1:00:58 Final Thoughts and Contact Information -------------------- For transcript, actionable checklist, and links and resources, head on over to the episode show notes: https://www.marketingspeak.com/530 Marketing Speak Podcast: https://www.marketingspeak.com   / marketingspeak     / mktg_speak   Get Yourself Optimized Podcast: https://www.getyourselfoptimized.com   / getyourselfoptimized     / getoptimized   Stephan Spencer: https://www.stephanspencer.com   / stephanspencerseo     / sspencer