From Idea to Launch: How to Use Market Research Effectively - with Flora Leung скачать в хорошем качестве

From Idea to Launch: How to Use Market Research Effectively - with Flora Leung

This week on the podcast I am joined by product consultant Flora Leung, who shares how digging into market and customer research can give you a real edge – without needing a huge budget or complex tools. We talk about how to figure out what your customers actually want, where your product fits in the marketplace, and how to use real feedback to improve what you’ve already created or are developing. Flora’s advice is clear, practical, and full of “ah-ha” moments. From reading Amazon reviews the right way, to getting brutally honest feedback on prototypes (even if they’re in crummy jars!), this conversation will show you how research can help you stand out without second-guessing yourself or getting stuck in perfectionism. Listen in to discover: • Why market research isn’t scary – and how it can actually spark new ideas • Simple, affordable ways to gather data that actually helps • How to use customer reviews (especially the bad ones!) to improve your product • Where to spot the “hidden gaps” in the market you can fill • How to avoid going head-to-head with big players and find your own space to shine • Tips for doing research at every stage – from vague idea to finished product If you’ve ever found yourself wondering “Is this product really going to sell?” or “What do my customers actually care about?” – this episode is for you. USEFUL RESOURCES Flora Leung, is the founder of Aspire Marketing Studios. Flora helps brands and small businesses turn their ideas into products. By combining market insights and customer data, Flora works with clients to create products that stand out and resonate. Website (https://www.aspiremarketingstudios.com/) AMS Competitive Analysis Template - FREE DOWNLOAD (https://drive.google.com/file/d/1Td_g...) Mentioned in this episode: Hosted by Captivate If you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I’ve stuck with them because it’s still simple, they keep adding great new features (like the ability to share ads like these!) and it’s been so reliable. When you’re ready to start your own podcast, use the link for a free 7 day trial: https://www.captivate.fm/signup?ref=v... ************************************************************ Follow us for more small business tips and success stories: The Bring Your Product Idea To Life Podcast is the podcast to listen to if you’re getting started selling products, or you’d like to create your own products to sell. It’s a podcast for small business owners, from small business owners! Subscribe to this channel for all episodes and clips of our best bits! 📱Subscribe & get all podcast episodes on the go: https://bring-your-product-idea.capti... 📻 Listen to full episodes: https://vickiweinberg.com/podcast/ 💁🏼‍♀️ Connect with Vicki on LinkedIn:   / vicki-weinberg-amazon-seller-support   👫 Join my FREE Facebook group:   / productcreatorsclub   📖 Buy my book: https://www.amazon.co.uk/dp/1399954180 #SmallBusinessAdvice #BringYourProductIdeaToLife #CreateAProductAndSellIt #SmallBusinessSuccess #Entrepreneurship #SmallBusinessTips #StartupAdvice #NumberOnePieceOfAdvice ************************************************************