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*Going Beyond Omnichannel: Michael Zakkour on Creating Immersive Retail Experiences* Retail Razor Show S4:E4 Released on August 14, 2024 In Season 4, Episode 4 of The Retail Razor Show, hosts Ricardo Belmar and Casey Golden delve into transformative retail strategies with special guest Michael Zakkour, founder of 5 New Digital and author of two Amazon #1 bestselling books. Michael, a thought leader in digital commerce with 25 years of experience as a CEO, CMO, and Founder, shares his insights on unified and immersive commerce. They discuss how AI, social commerce, and video commerce are revolutionizing the retail landscape. Michael also highlights his extensive experience in the Chinese market and the importance of adapting global innovations to local contexts. Tune in to explore groundbreaking ideas for e-commerce specialists, store operations leaders, customer experience officers, and everyone in the retail tech space. *Guest info:* Michael Zakkour, founder, 5 New Digital, - / michael-zakkour-150b865 Learn more about 5 New Digital - [https://www.5newdigital.com](https://www.5newdigital.com/) Find New Retail Born in China Going Global on Amazon - https://a.co/d/ixqUZzQ 0:00 Show Intro 04:36 Retail Transformer - Michael Zakkour 06:42 The Evolution of Retail 12:36 Challenges in E-commerce 16:35 The Future of Immersive Commerce 26:07 Video Commerce: The Next Frontier 28:39 The Evolution of E-commerce 30:04 The Importance of Immersive Commerce 32:10 Case Study: Live Streaming Success 38:47 The Role of AI in Retail 48:04 Navigating the Future of Retail 50:57 Future Trends 58:05 Show Close #retail #AI #unifiedcommerce #livestreaming #videocommerce #immersivecommerce #leadership #retailtech #TopRetailExpert #RetailRazor #podcast #retailtechnology #retailstrategy #digitaltransformation #retailtrends #retailstrategy #customerexperience #CX #DNVB #innovation #retailtransformation #CPG #DTC #automation #consumergoods #lowcode #nocode #ML #retailnews #omnichannel #retailing #storeofthefuture #futurestores #future #retailers #digitalmarketing #ecommerce #commerce #podcasts #loyaltyprogram #loyalty #entrepreneurship #management #business #shoppablevideo #shopping #leaders #leadershipskills #marketplace #future #futurestores #storeofthefuture #shopperinsights #automation