Business Leadership for CMOs Part 1 скачать в хорошем качестве

Business Leadership for CMOs Part 1

So many things are now front and center CMO priorities: Martech, data, AI, internal vs outsourcing, the role of agencies, changes in advertising, customer (or client) service, risk, and so on. And of course, the expectations in the role are also much higher. So how can successful CMOs remain relevant – and continue to make an impact in a time of significant change? We invite CMOs (and those who work with them) to discuss pressing issues faced by marketing leadership. The floor is open to your questions, but here are some that we’ll plan on covering: • Building credibility through functional leadership beyond marketing (eg Operations, Customer Service, IT, HR, Finance, etc.) • Martech: engaging with IT leadership, agencies, and other external partners in new ways. • The impact of AI on agency relationships. • Managing AI expectations and addressing AI risks. • Big Data, or Big Data Mess: exploiting data opportunities, privacy, and other issues. 🎤 TOPICS & QUESTIONS ASKED WITH TIMESTAMPS: 00:00 Welcome, and bio of our presenter, Randall Craig 01:04 Tell us about the live of a CMO 03:24 Why is it that marketers are often the butt of the joke. Is it deserved? 07:06 There are TV shows (scripted and documentary style) about the lives of investigators, lawyers, doctors, etc but none about marketers; what light can you shed on the sub culture of marketer and marketing departments? 14:19 CMOs as executors vs CMOs as executives: Do you see this distinction, or do you divide into different camps altogether? 17:26 What are the career paths for CMOs? 19:17 Separating higher-paid marketing strategists from cheaper marketing execution roles: Is it really so easy to divide the roles and source affordable talent that can do the execution at high quality? 24:54 AI risks 27:04 Only 25% of CEOs use their CMO in setting their strategy; can you speak to the CEO / CMO relationship? 31:24 CEOs also holding the CMO title: Is this advisable or to be avoided? 💥JOIN US LIVE (VIRTUALLY!) Join our live monthly Q&A sessions for leaders. Browse and register for upcoming sessions here 👉 https://www.braintrustprofessionalins... 💥LISTEN AND FOLLOW OUR PODCAST Apple Podcast 👉 https://randallcraig.net/Apple Spotify 👉 https://randallcraig.net/Spotify 💥CONNECT WITH US ON LINKEDIN Braintrust Professional Institute 👉   / braintrustinstitute   Randall Craig 👉   / randallcraig   Ronja Francoeur 👉   / ronja   💥MORE ABOUT THE BRAINTRUST PROFESSIONAL INSTITUTE We work with leaders and their teams to bridge strategy and execution, to build capacity, generate alignment, and drive growth. We offer leadership coaching, management training, and functional skills training (business development, networking, sales, marketing, tech, people management). We lead management retreats, and deliver keynote presentations and training at conferences and corporate events. Our focus is service and knowledge-based businesses: Agencies, Law firms, Accounting/Consulting firms, Incubators/Accelerators, and Associations. Learn more at our website 👉 https://www.braintrustprofessionalins....