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In this video, I break down the *5 levels of market awareness* and show you how understanding them can completely change the way you sell, create content, and position your offers. Most people try to sell the same way to everyone, but the truth is buyers move through stages of awareness — from being completely unaware they have a problem to being ready to buy from you specifically. If you can identify where your audience is on this spectrum, you’ll know exactly what message, proof, and strategy to use to get them to take action. Here’s what we’ll cover: What each stage of awareness really means (Unaware, Problem Aware, Solution Aware, Product Aware, and Most Aware) How to speak to your audience at every stage Why most people fail to convert because they mismatch their message The psychology behind moving someone from not knowing they have a problem to becoming a buyer Practical tips to adjust your marketing and sales strategy based on awareness By the end of this video, you’ll know how to structure your content and offers so they actually resonate with the people you want to reach. Whether you’re selling coaching, digital products, software, or services, mastering these 5 levels of awareness will help you increase conversions and build stronger trust with your audience. --- *Timestamps:* 0:00 Introduction 0:28 Stage 1: Unaware 1:25 Stage 2: Problem Aware 2:24 Stage 3: Solution Aware 3:10 Stage 4: Product Aware 3:40 Stage 5: Most Aware 4:39 Why awareness matters 5:20 How awareness impacts message length & strategy 7:35 The importance of a strong USP --- Keywords market awareness, 5 levels of awareness, customer awareness stages, Eugene Schwartz awareness, marketing psychology, sales funnel strategy, increase conversions, how to sell online, marketing tips, copywriting strategy.