Andy Headington: How AI Will Really Change Travel SEO In 2026 скачать в хорошем качестве

Andy Headington: How AI Will Really Change Travel SEO In 2026

In this episode of E-Coffee with Experts, our host Ranmay sits down with Andy Headington, CEO at Adido, to break down what really drives growth for travel brands today. With over 20 years in SEO, paid search, and digital strategy, Andy shares practical lessons from building and scaling a specialist travel marketing agency. The conversation covers how travel brands actually win bookings in 2025 and beyond, why many companies overspend on Google Ads, and how missing data, especially phone call tracking, leads to wasted marketing budgets. Andy explains why better attribution, CRM integration, and understanding customer journeys matter more than chasing clicks. You’ll also hear Andy’s honest take on AI and search, what will change in SEO and PPC by 2026, and why strong, human-written content is becoming even more important in an AI-driven search landscape. He shares common content and tracking mistakes, plus real-world examples where poor data decisions cost brands thousands. This episode is ideal for founders, CMOs, marketing leaders, and agencies working in travel, hospitality, or service-based businesses who want clearer reporting, smarter ad spend, and sustainable growth. 🔗 Get access to 250k+ link connections and build your website authority with us: https://www.digitalwebsolutions.com/ In this episode, we discuss: 00:00 – 00:45: Introduction 00:45 – 02:30: Andy’s journey from university to agency founder 02:30 – 04:20: How SEO and Google Ads changed his career 04:20 – 05:45: Why travel marketing works differently 05:45 – 07:30: How travelers discover brands today 07:30 – 09:00: The biggest marketing mistake travel brands make 09:00 – 10:35: Why data and tracking matter for growth 10:35 – 12:05: How AI will affect SEO and paid ads 12:05 – 13:45: Content mistakes that hurt search rankings 13:45 – 15:20: Why phone call tracking is critical 15:20 – 16:50: Career advice for young marketers and founders 16:50 – 18:10: A costly ad spend mistake explained 18:10 – 18:50: Final Thoughts 🔗 Connect with Andy Headington 👥   / andyheadington   💻 http://adido-digital.co.uk/ 🔗 FOLLOW US Website: https://www.digitalwebsolutions.com/ Facebook:   / digiwebsol   Instagram:   / dws_global   LinkedIn:   / digital-web-solutions.