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Silence and Corporate Citizenship

In this episode of That Solo Life, Karen Swim and Michelle Kane tackle the complex issue of corporate communication during times of social unrest and public crisis. They explore the critical difference between advocacy and activism, and why ignoring major events can sometimes be riskier than taking a stance. Episode Highlights [01:53] Introduction to the topic: Navigating corporate silence during times of unrest. [03:08] The shift during COVID: How expectations for corporate citizenship have evolved. [04:26] Identifying your first audience: Why employees matter most when deciding to speak out. [05:26] Advocacy vs. Activism: Understanding the distinction and why every company needs to engage in advocacy. [06:53] The impact of local events: How safety concerns affect employee morale and mental health. [08:41] The bottom line: Why employee well-being is directly tied to profit and organizational health. [12:28] Back to basics: Using ethical principles and core values as a decision-making prism. [15:19] Empowering employees: How autonomy builds trust and stronger customer service. [19:26] The PR pro as "Risk Translator": Our role in guiding leadership through uncertainty. [20:58] Self-care for communicators: The importance of refilling your own cup so you can lead with clarity.