What We're Reading for Focus, Laughs and Professional Development скачать в хорошем качестве

What We're Reading for Focus, Laughs and Professional Development

For busy PR and marketing professionals, finding time to read—whether for professional development or pleasure—can be a challenge. In this episode, hosts Karen Swim and Michelle Kane open up their own "to-be-read" piles to share the books currently on their stacks. Episode Highlights (01:05) - Why PR pros often have a stack of books they intend to read but struggle to find the time. (02:26) - Michelle's first pick: Belonging: The Key to Transforming and Maintaining Your Success by Mark Schaefer, which explores how AI is changing customer behavior. (03:52) - Karen shares her first book, Stolen Focus: Why You Can't Pay Attention—and How to Think Deeply Again by Johann Hari, and discusses the importance of deep work. (06:47) - For a dose of humor, Michelle recommends How to Write a Funny Speech by Carol Leifer and Rick Mitchell, highlighting the intelligence behind good comedy writing. (08:27) - Karen’s second recommendation, The Chaos Machine: The Inside Story of How Social Media Rewired Our Minds and Our World by Max Fisher, and its relevance for communicators. (10:27) - Michelle discusses Inner Excellence: The Proven System for Empowering Your Habits, Overcoming Your Mental Blocks, and Raising Your Lasting Level of Performance by Jim Murphy, a book made famous by Philadelphia Eagles player AJ Brown. (12:22) - Karen's final book is Do the New You: 6 Mindsets to Become Who You Were Created to Be by Steven Furtick, a faith-based guide to personal transformation. (14:00) - The hosts reflect on the common theme of mindset in their book choices and its importance for solo professionals. Books Mentioned in This Episode: -How AI Changes Your Customers - Mark W. Schaefer, https://businessesgrow.com/how-ai-cha... -Stolen Focus: Why You Can't Pay Attention—and How to Think Deeply Again - Johann Hari, https://bookshop.org/p/books/stolen-f... -How to Write a Funny Speech... - Carol Leifer and Rick Mitchell, https://bookshop.org/p/books/how-to-w... -The Chaos Machine - Max Fisher, https://bookshop.org/p/books/the-chao... -Do the New You: 6 Mindsets to Become Who You Were Created to Be - Steven Furtick, https://bookshop.org/p/books/do-the-n... -Inner Excellence - Jim Murphy, https://bookshop.org/p/books/inner-ex...