Session 7: Innovation - Q&A скачать в хорошем качестве

Session 7: Innovation - Q&A

In the Innovation session, our speakers will provide a masterclass in innovation, demonstrating how they have changed and adapted to embark on new and successful business ventures. Tom Lewis, has grown his brand portfolio from Monachyle Mhor Hotel, a stylish, boutique, award winning hotel; one of only a few agritourism hotels in Scotland, by applying the Mhor name to other successful business ventures including a bakery, motel and shop in keeping with the original brand values. Seeing an increase in the demand for quality fibre and the potential to raise the profile of fibre through agritourism, Dr Jillian McEwan, Lunan Bay Farm, has applied unique style and innovative marketing to implement family farm tours and high end experiences with the farms herd of cashmere goats including the overwhelmingly popular, Goats in Coats. Katrina Reynolds, is at the heart of the community with her successful family business the Allanton Inn and is maximising her farming background with the development of farm tours – including a visit to Scotland’s only tomato farm, a tour of the onsite AD plant which provides heat to the tomato green houses and delicious bowl of tomato soup. Rob Bebbington is a 2009 Nuffield Scholar researching Collaboration and Alliances within Agriculture. Rob will share the highs and lows of his business journey from recognising an unprecedented demand for outdoor space, exercise and wellbeing to creating a major leisure venue on his family farm in Shropshire.