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What happens to trust when AI enters the conversation? And how do we use automation without losing presence, integrity, or human connection? In this I’mPossible LIVE conversation, Mel Richards is joined by Bob Woods to explore what trust-based selling, ethical AI, and authentic relationship-building can appear or transition to like during rapidly evolving states of digital trust . Why Does This Conversation Matter Right Now? As AI tools become more accessible, many professionals feel torn between efficiency and authenticity. This conversation invites a calmer, more intentional approach — one where technology systems and tools supports genuine human connections instead of replacing them at complex intersections. Together, Mel and Bob unpack how trust develops or evolves, how awareness and presence changes over time in relationships, and why the creative or non-verbal ways we begin conversations in communities or cultures matters more than the tools we use to scale them. What You’ll Hear in This Episode 👉🏾Why automation can quietly erode trust if it replaces presence 👉🏾How AI can enable genuine communications or innovation to set us apart without sounding unnatural 👉🏾The difference between attraction-based content and transactional outreach 👉🏾Why trust-based selling starts long before marketing or sales conversations with respect and care 👉🏾How to explore using AI as a tool — without group speak, losing your voice or values Guest Bio Bob Woods is passionate about helping professionals navigate LinkedIn and AI authentically, ethically, and effectively. He specializes in empowering sales and revenue-generating professionals to build trust-based relationships that lead to meaningful conversations and sustainable growth. Bob received his first certificate in AI in 2022 and is part of the creative team that shares CRISPY™ prompting methodology for @SocialSalesLink, developed to help professionals and teams create lasting relationships: Translate their natural voice and tone into AI-supported content across platforms Create clear, actionable strategies for connection and engagement Use LinkedIn, Sales Navigator, Substack and AI tools with integrity and intention Increase access ongoing LIVE support to confidently apply these tools in real-world scenarios during group coaching, keynote presentations, livestreams, masterclasses, on-site custom trainings, podcasts, presentations and webinars His work focuses on using AI as a customizable support system — not a substitute — for genuine human connection. About I’mPossible LIVE I’mPossible LIVE is a space for thoughtful conversations about trust, clarity, awareness, and human-centered leadership — especially in seasons of change. These conversations are designed for people who value depth over hype, presence over performance, and relationships over transactions. Don't forget to comment, like, and subscribe while you're here. Until next time... Stay safe. Stay well. Stay inspired. Stay in touch. ~Mel ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Hi, I'm Mel (aka #ignitetrust), who lights torches 🔥 Helping you leverage collaborations, events, presentations & trust opportunities 🎤 Author, coach, speaker & digital course creator 💡 Want business attraction, engagement, or strategic leadership insights to plug energy drains & leaks? 🔔 Ring my profile bell 🎯 Follow #BVisiblewithMelEvents and #EventAlchemyExperiences 💎 Follow #ExploreTrustOps and Toolkits to #cultivatetrust Reach out and say hello: LinkedIn: https:/www.linkedin.com/in/melanierichards Facebook: https://www.facebook.come/IncreaseYou... Instagram: / bvisiblewithmel Melanie looks forward to connecting with each and every one of you. Please don't hesitate to reach out and say hello.