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In this episode, Andrew shares how he’s spent more than 25 years helping leaders transform the way they think so they can change the way they live and lead. From building a thriving consulting practice to helping executives unlock breakthroughs in minutes, Andrew explains why listening deeply and trusting your intuition are two of the most powerful tools a coach or leader can develop. Skot and Andrew dive into practical strategies like the three questions every consultant should ask, how to build a business through referrals and value creation, and why getting crystal clear on the type of clients you want to serve changes everything. Guest: Andrew Freedman Website: https://thrive.shiftthework.com LinkedIn: / afreedmanthrive Timestamps: 00:00:00 – Cold Start & Intro 00:03:35 – The 25-Year Mission: Helping Leaders Change the Way They Think 00:04:38 – The Real Coaching Superpower: Seeing and Hearing People Clearly 00:05:46 – Becoming an “Energy DJ” and Reading the Room 00:08:10 – Trust Your Gut: Why Great Coaches Enter the Danger 00:10:07 – Moving Past Imposter Syndrome as a Coach 00:13:21 – How Creating Value Turns Clients into Referrals 00:16:35 – The Three Questions Every Consultant Should Ask 00:17:36 – Finding the Gap Between Challenges and Real Growth Welcome to How’d They Do That? The show where real coaches share how they actually built their businesses. No hype. No magical funnels that only work for people with a pet unicorn. Just honest conversations about what works, what flops, and what builds a coaching business that lasts. I’m Skot Waldron, a communication strategist and coach who’s spent two decades helping leaders and teams get aligned and move forward. The same skills that transform organizations are the ones coaches need to grow a business: clarity, influence, and the ability to communicate without confusing people. Each week, you’ll hear practical strategies, smart decisions, and behind-the-scenes stories from coaches who’ve figured it out. Website: http://www.skotwaldron.com LinkedIn: / skotwaldron If you're one of the people who have figured it out, please DM or email me (skot@skotwaldron.com) and let me know. I'd love to have you on the show!