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Studies by the International Finance Corporation show that women could add over $14.5 billion to e-commerce markets in Africa alone and $280 billion in South-East Asia, between 2025 and 2030. UNCTAD has appointed new "eTrade for Women advocates" to empower women in the digital economy and promote more inclusive e-commerce ecosystems. Birame Sock from Senegal, Damilola Olokesusi from Nigeria, Lennise Ng from Malaysia, Mona Ataya from the United Arab Emirates and Pierangela Sierra from Ecuador are the third cohort of advocates since UNCTAD launched its eTrade for Women initiative in 2019. The advocates will help tackle gender disparities in the digital economy. They will serve as role models, using their knowledge and experience to help other women digital entrepreneurs across the world overcome gender biases and grow successful businesses. More on the initiative ➡ https://etradeforall.org/et4women