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How I Built This with Alan Shapiro

Alan Shapiro has one of those career paths that makes you go, oh… you really did build this. In this episode of my How I Built This series, I’m talking with New York based food, portrait, and macro photographer Alan Shapiro about what it actually looks like to grow a photography career from the inside out. Not from a perfect plan. Not from a flawless portfolio. Not from feeling “ready.” We talk about leaving a high pressure advertising career, how a daily photography practice turned into real opportunities, and why some of his biggest jobs came from being in community and telling stories consistently, not from having the best SEO or the most polished funnel. We also get into the stuff photographers don’t always say out loud: imposter syndrome, underpricing, perfection paralysis, and the messy reality of marketing yourself when there is no “well worn path” anymore. If you’re building a photography business and you feel like you’re winging it half the time, you’re going to feel very seen in this one. In this episode, we cover: Alan’s origin story from advertising to photography Why storytelling and transparency create real connection How community based work led to major commercial opportunities Agency work vs direct client work and how photographers get discovered now Underpricing and how to talk budget without the weird dance Bartering, relationships, and why “Main Street marketing” still works Specialization vs variety and the tradeoffs of both Keeping a daily creative practice and staying out of the same old rut Find Alan here: Website: https://www.alanshapirophotography.com Instagram:   / alanshapiro515   Facebook:   / alanshapirophotography