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In this episode of How I Built This, I’m sitting down with Becca Lueck, owner of Becca Jean Photography. Becca and I talk through the real story of how her business came together. Not the highlight reel, but the choices, pivots, and systems that helped her build something sustainable over time. We cover how she got started, how her offers and boundaries evolved, and what running a photography business actually looks like behind the scenes today. This is an honest conversation about growth, alignment, and building a business that fits your life, not just your Instagram. If you’re a photographer who wants fewer gimmicks and more clarity around how real businesses are built, you’ll get a lot out of this one. Be sure to subscribe for more candid conversations with photographers about business, pricing, systems, and sustainability.