You can trust Margot Bloomstein | The Strategy Inside Everything скачать в хорошем качестве

You can trust Margot Bloomstein | The Strategy Inside Everything

I spoke with the author of Trustworthy, How The Smartest Brands Beat Cynicism and Bridge the Trust Gap (https://www.amazon.com/s?k=Trustworth..., Margot Bloomstein about how some brands design their communication and UX around building and maintaining trust, so their customers don't feel icky. In the book, she uses a collection of great examples to make her points, and goes pretty deep on the work they did to identify the point of trust and keep improving on that front. Links: https://appropriateinc.com/trustworthy/ (https://appropriateinc.com/trustworthy/) Here is a transcript of the episode: http://adampierno.com/you-can-trust-m... (http://adampierno.com/you-can-trust-m...) The Strategy Inside Everything is the podcast for people who think for a living. If you have an idea, a question or you want to push back on something you hear in this episode, go to https://thatsnotaninsight.com (https://thatsnotaninsight.com/) and leave a message or a voicemail for me. The best and most interesting messages will be added to future episodes. And I can't wait to hear from you. Host Adam Pierno is an author, speaker and strategy consultant. Learn more at adampierno.com (https://adampierno.com/). --- Send in a voice message: https://anchor.fm/adam-pierno/message Support this podcast: https://anchor.fm/adam-pierno/support (https://anchor.fm/adam-pierno/support) Episode link: https://play.headliner.app/episode/12... (video made with Headliner.app)