057 Expanding Your Reach: Developing an Earned Media Strategy with Alex Sanfilippo скачать в хорошем качестве

057 Expanding Your Reach: Developing an Earned Media Strategy with Alex Sanfilippo

Ever wondered why some brands seem to pop up everywhere—without paying a dime for ads? In today’s episode, we’ll show you how to build an earned media strategy that grabs headlines (and hearts). Our guest, the versatile and driven Alex Sanfilippo, shares how to land coverage by building real relationships, telling authentic stories, and positioning your brand as a go-to source. Tune in to learn how you can leverage the power of social approval, avoid common publicity pitfalls, and emerge with a media game plan you can start using right away. If you’re itching to stand out in a world bombarded by paid promotions, this conversation is your ticket.