How building social advocacy in your organisatio скачать в хорошем качестве

How building social advocacy in your organisatio

Chelsea: Let’s talk about one of the most underrated marketing strategies—your employees. While brands invest heavily in advertising and influencer partnerships, they often overlook one of their most powerful assets: their own people. In fact, according to a LinkedIn study, content shared by employees receives 8 times more engagement than content shared by brands. Imagine turning your employees into brand advocates who amplify your message, build trust with your audience, and drive real business results. That’s exactly what today’s guest specializes in. Gordon Glenister is a thought leader in influencer marketing, membership, and brand advocacy. He’s the author of Influencer Marketing Strategy and has helped countless organizations harness the power of social advocacy to strengthen their culture and expand their reach. So how do you build a successful employee advocacy program? And what are the key steps to empowering your team to share your brand story authentically? Gordon is here to break it all down. I’m your host, Chelsea Alves, and I’m excited to welcome Gordon Glenister to the podcast! Interview Questions Chelsea: Gordon, great to have you here! To start, can you share a bit about your background and what led you to focus on influencer marketing and employee advocacy? Chelsea: Many companies struggle to engage their employees as brand advocates. What’s the first step in creating a culture of social advocacy within an organization? Chelsea: Some leaders worry that encouraging employees to be active online could backfire. How do you address concerns about brand safety and message control? Chelsea: What are some common mistakes companies make when trying to implement an employee advocacy program? Chelsea: How can businesses measure the impact of employee advocacy on brand awareness, engagement, and even revenue? Chelsea: You’ve worked with organizations across different industries. Can you share a success story where employee advocacy made a measurable difference? Chelsea: For companies just getting started, what are some simple ways to encourage employees to share content and represent the brand online? Chelsea: With AI and automation playing a bigger role in content creation, how do you see the future of influencer and employee advocacy evolving? Wrapping Up Chelsea: Gordon, this has been such a valuable discussion! Where can our listeners connect with you and learn more about your work? Chelsea: Thank you so much for joining us and sharing your insights! For our listeners, if you found this episode helpful, don’t forget to subscribe to the Unmiss Podcast and leave a review. And if you want to ensure your brand is maximizing its digital presence, check out Unmiss.com’s free Website Audit tool—a quick and easy way to uncover SEO opportunities and boost your online visibility. This has been the Unmiss Podcast. See you next time! 🎙️ New to streaming or looking to level up? Check out StreamYard and get $10 discount! 😍 https://streamyard.com/pal/d/50952066...